A transformed shopping experience on Sukar.com

Accessing fashion trends now easier from a computer, handheld, or telephone

With the exploding popularity of e-commerce in the region, online shoppers looking for an unmatched deal have long considered Sukar.com one of the most reliable and competent fashion-focused flash-sale portals. In 2012, the portal was acquired by Souq.com, the region’s leading e-commerce portal and online megastore, and now, Sukar.com and Souq.com have announced an integration to provide a familiar and reliable experience across both portals. 

Ronaldo Mouchawar, Founder and CEO, Souq.com, said: “Acquiring Sukar.com was a timely decision for us, as they have built up an enviable position in the fashion flash-sale category. This is a very welcome addition to the range of options on Souq.com, and we are sure our customers and existing Sukar.com customers will appreciate the synergy between the two portals.” 

In the time since acquisition, Souq.com’s technical assistance has helped migrate Sukar.com onto Souq.com’s ERP platform. This enables the customer to have a detailed search function, view and access a full catalogue of products – not just the flash sales of the day. Since the system can also inform about the available stock, the shopper can make an informed decision and be sure of quick delivery. 

For the business itself, this integration will translate to advantages that will ultimately positively impact the customer experience. With the combined strength and product range of Souq.com and Sukar.com in fashion, brands represented include those from partners such as the Al Futtaim Group, Landmark Group and more. 

This integration also propels Souq.com and Sukar.com far ahead of other e-commerce portals, with traffic of over 20 million visitors per month. A recent addition of a mobile app enables iOS and Android users to access Souq.com directly from their handheld device.

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About Souq.com

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About SOUQ.com:

SOUQ.com is an online retail and marketplace website in the Arab region, featuring more than 9.4 million products across 31 categories such as consumer electronics, fashion, health and beauty, household goods, and baby. Today, SOUQ.com attracts over 45 million visits per month, with localized operations in the KSA, UAE and Egypt. SOUQ.com offers a convenient and safe online shopping experience with secure online payments, and option to pay cash on delivery. For more information, visit www.SOUQ.com.

SOUQ.com is a subsidiary of Amazon.