Joining the Amazon family


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Today is a very special day for me and I wanted you to be part of it., the Middle East’s largest online retail and marketplace site, is joining the Amazon family. This is a profound accomplishment for us as we have always strived for the empowerment of our partners, our merchants, our team, local entrepreneurs and every person at SOUQ.


We always dreamed of combining technology with trade to give the Arab world a way to trade online.  12 years ago, we started to bring you the best e-commerce solution in our region.  Our basic principle was and still remains – channeling the power of technology to connect more people to more products – unlocking possibilities, improving quality of life across our region and delivering the best online shopping experience for our customers.


Joining the Amazon family will enable us to drive further growth, benefit from their technological investment, offer an even wider product selection through worldwide sourcing, deliver an enhanced customer service experience, as well as continue Amazon's great track record of empowering sellers locally and globally.


This is a milestone for the online shopping space in the region. As we take this next step in the journey with Amazon, our customers will remain our key focus and we will continue to deliver a seamless online shopping experience. Over time, I'm excited for what this acquisition will mean for every customer across the region.


Thank you for being part of’s journey from its early days to becoming the region's biggest online shopping site.


Lastly, I would also like to personally thank each dedicated employee at who worked very hard to make this happen including my co-founders Samih Toukan and Hussam Khoury as well as all our partners in this journey.


Thank you for being a valued customer!


-Ronaldo Mouchawar

CEO and Co-Founder,


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About Amazon:

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit

About is an online retail and marketplace website in the Arab region, featuring more than 9.4 million products across 31 categories such as consumer electronics, fashion, health and beauty, household goods, and baby. Today, attracts over 45 million visits per month, with localized operations in the KSA, UAE and Egypt. offers a convenient and safe online shopping experience with secure online payments, and option to pay cash on delivery. For more information, visit is a subsidiary of Amazon.